The healthcare industry faces a great deal of uncertainty entering 2019. Although it’s hard to predict the future of government regulations, you do have control over modernizing your patient statements and payments, improving patient collections by following patient-friendly billing practices and other user experience improvements to your billing. Implementing new systems is easy, and can bring an array of benefits to any healthcare practice for the new year.
1. Implement a fresh, colorful design
Most people do not enjoy receiving medical bills. However, your practice can make the bill more visually appealing, helping the customer to feel better about their healthcare experience. Clear, concise and even colorful statements help effectively communicate the correct message to patients, eliminating billing confusion. In fact, 61% of patients are confused by their medical bill. This confusion results in delayed or no payment- a costly problem for any practice. Simply redesigning the patient statement can help improve relationships with patients and even aid improving patient collections.
2. Use Credit Card on File technology
Collecting patient-owed balance continues to be a top challenge faced by healthcare systems throughout 2019. Credit-card-on-file systems are frequently used to collect payments in many other industries and are recently starting to gain traction in the healthcare sector. In fact, 78% of patients surveyed say they are willing to provide a card on file and authorize use up to $200. With so many patients supporting a card-on-file payment system, it is surprising to note that only 25% of providers are offering this service.
3. Payment plans
Another common payment technique used throughout various industries is payment plans. Holding a credit card on file will allow a healthcare system to charge (with approval) small, agreed-upon balances over a certain time period to slowly pay down their balance. Providing this payment option helps reduce the stress of large, daunting medical payments.
4. QR Codes
QR codes are used in many industries to communicate information and easily bring up a webpage on a smartphone. This technological tool helps make the healthcare payment process much simpler; patients arrive at their personal payment portal with a quick scan via smartphone. Such a straightforward process allows for speedy and convenient payments, helping encourage patients to pay their obligations at a time that works for them.
2019 encompassed a cringe-worthy amount of data breaches and cybersecurity concerns. Patients are having a tough time trusting medical practices with their personal information- and rightfully so. How can you start improving patient collections is they’re not certain their information is secure? Help your healthcare system stand out by partnering with a third-party printing and mailing company that offers a HITRUST certification. This security measure helps ensure that patient information is protected whether online for a payment or mailed out in a statement.
6. Encourage going paperless
Many industries are shifting towards online billing instead of sending paper statements. By now, most are familiar with the many benefits of reducing the number of paper statements received. In addition to faster delivery via email, eStatements are easier to keep track of. They also reduce waste and harmful environmental ware. Following patient-friendly billing practices is a great way to build patient-practice trust in 2020.
7. Let the customer choose how they pay
It’s not a secret that patients appreciate the ability to make choices in their healthcare experience. Another way to award this freedom while simultaneously improving patient collections is by offering multiple payment options. Paying medical obligations typically is not a top priority for patients, but an array of payment options allows them to make the payment at a time and place convenient for them. Some helpful payment options to add include:
- Mobile Payments
- Patient Portals
- QR Codes
- Snap to Pay
- Credit Card on File
Just simply providing these additional options modernizes the payment process and helps establish meaningful relationships with patients.
Modernizing medical billing statements and payments helps differentiate your practice from others in terms of fostering relationships and offering the best possible technology. Ring in this new year with a change that benefits both patient and practice.
Get in touch with MailMyStatements today to learn about our technology-driven patient statement and payment systems!